Posts Tagged ‘the idea’

Being More Specific

december 10, 2007

Thank you for spending your time here, I hope I can make it worth your while.

Tonight I want to be more specific and let you more in on what we are about to create for everybody in this world. Everybody with an online connection, for a start, anyway.

Basically we want to create the best service in the world when it comes to classifieds and contact between buyers and sellers, both consumer to consumer and business to consumer. Our outmost task is to combine great design and user interface with easy contact between people who can be trusted and wants to trust people.

The way to do this is actually quite easy, as all we have to do is, ask the consumer; “What do you value the most?”, and take action from there. We have heard a lot of people complaining about missing features on their favorite sites and the same sites not listening to their users when they air their complaints and suggestions. This we intend to do from day one and this is also why we welcome any comments on this blog. Ask away and comment away!

Well, here are the specific details as we were told to create it:

1. Remove all graphical banners

2. Make all content free – it’s user generated anyway

3. Make search the most important part of you business and not just a search field.

4. Allow people to make suggestions and listen

5. Never, ever be anything but independent

All parts here are really tough to accept for many entrepreneurs to get around, without thinking of losing a lot of revenue and this of course is a huge problem as the most businesses are made with the purpose of making money before anything else.

We would like to change that perception with Jomito.

We actually did the exact opposite and turned everything upside down by having focus on one thing, and one thing only; the consumer, the user, the audience. How can we go wrong? If we make what people ask for, we will soon have loads users and traffic and if you have a lot of both you just have to create some services that people will pay for, to go with the free content. In this world people know that nothing is free but does that really meen that you have to rely on loads of banners and premium content, to make an honest living? We are quite sure you can do it by offering really relevant services that gives value for money.

On Jomito.com you will not be able to buy graphical banners for irrelevant content but you will be able to advertise for your own content but only in a relevant way, no matter how much cash you throw at us, ever. The technical part of this I can not reveal yet – but I will later in the process.

To sum it up; on Jomito.com you will be able to buy and sell everything to anyone, anywhere. Transport, price compare, contact, search and content will be as easy as ever. You can even find your job here or get good advice from a load of experts in each category whether it’s regarding cars or computers. And the best part is, that it is free. Free. Free. Free. Everybody helps everybody. And people who helps people generally will sell more and so on and so on…

As we are in a start fase, launch is set to January in Denmark, we welcome all the help we can get to spread the word. We will give you all the tools you need and you can be sure that the end product is for you to be proud of when recommending it to somebody.

Our business model can be summed up by quoting my favorite marketeer, and consumer expert, Seth Godin when he talked about what makes sites like Ebay tick: “It always comes down to human nature. We’d rather buy from a friend.”

That’s really it. Imagine this; if a friend sold anything, anything you can buy somewhere else today, wouldn’t you rather buy it from him or her, than going to a huge department store or on the web from a complete stranger? Price matters, yes, but a friend is trust and trust you can’t buy – only earn.We believe you would. We would.

Thank you for reading our humble contribtion to the trillion of blog posts added everyday. Next time we will disclose who we are and why we are together in this project.

Take care, now.

Jomito Family